In the hustle of daily life, we often overlook the impact of the simplest products we use. Toilet paper, for example, might seem like a trivial purchase, but considering that millions of trees are cut down each day to produce traditional rolls, it’s time we take a closer look. Enter Who Gives A Crap, a brand that’s redefining the way we think about sustainability and hygiene.
With their 100% recycled, tree-free toilet rolls, Who Gives A Crap is transforming bathrooms around the world—one roll at a time. Let’s explore why this brand is more than just a quirky name, but a real solution for those who care about the environment and quality.
What Makes Who Gives A Crap Different?
At first glance, toilet paper might seem like a product with limited room for innovation. However, Who Gives A Crap has brought creativity, sustainability, and social impact into this essential product. Here’s what makes their 100% recycled toilet rolls stand out in a crowded market:
1. 100% Recycled Materials, Zero Virgin Trees
The most critical aspect of Who Gives A Crap’s toilet paper is that it’s made entirely from recycled paper. Unlike traditional toilet paper, which relies on virgin pulp from freshly cut trees, this product uses materials like post-consumer waste and office paper. By repurposing what would otherwise become landfill, this toilet paper gives waste a new life, making it a genuinely circular product.
This shift in sourcing dramatically reduces the environmental toll associated with traditional toilet paper. Each roll you use helps curb deforestation, conserve biodiversity, and cut down on the carbon emissions tied to the logging, transportation, and processing of new trees.
2. Longer Rolls for Lasting Value
If you’ve ever been frustrated by how quickly a toilet roll runs out, Who Gives A Crap offers a delightful surprise. Each roll is double the length of a standard toilet roll, with a generous 360 sheets per roll. That’s twice the length of the average product on supermarket shelves, meaning fewer trips to the store and less packaging waste.
This longer roll length is especially convenient for families or shared living situations where supplies tend to run out quickly. With these extended rolls, you get more value in every box, making this an economical choice that doesn’t compromise on environmental ethics.
3. Soft, Strong, and 3-Ply Comfort
One of the biggest misconceptions about recycled toilet paper is that it’s rough or flimsy. Who Gives A Crap debunks that myth entirely. Their toilet rolls are not only strong and absorbent but also offer the kind of softness you’d expect from premium brands.
With a 3-ply design, these rolls are durable enough to meet everyday needs without tearing easily. The result is a product that’s both effective and gentle—something that’s important whether you’re stocking a family bathroom or catering to guests.
4. Eco-Friendly from Production to Packaging
It’s not just the recycled content that’s impressive. Who Gives A Crap’s commitment to sustainability extends to every aspect of the product’s lifecycle. The packaging is entirely plastic-free, using recyclable materials that align with the brand’s zero-waste ethos.
Each roll is individually wrapped in brightly colored, stylish paper, making them not just functional but also fun to display. It’s a small touch that reflects the brand’s playful approach to serious issues, helping make eco-friendly living a little more enjoyable.
The Bigger Picture: Doing Good Beyond Your Bathroom
What sets Who Gives A Crap apart from other eco-friendly brands is their commitment to social responsibility. Not only do they produce sustainable products, but they also invest in global change. Here’s how:
1. 50% of Profits Donated to Sanitation Projects
Access to clean water and sanitation is a basic human right, yet millions around the world still lack it. Who Gives A Crap donates 50% of their profits to organizations working on water, sanitation, and hygiene (WASH) projects. To date, they’ve contributed over £7 million to these causes, directly improving the lives of those in need.
By purchasing their products, you’re not just making an eco-friendly choice—you’re also helping to fund life-saving projects in vulnerable communities. It’s a powerful way to make a positive impact simply by swapping out your usual toilet paper for a more ethical option.
2. B-Corp Certified: Proof of High Standards
The brand’s commitment to doing good is reflected in their B-Corp certification. This rigorous certification is only awarded to companies that meet the highest standards of social and environmental performance, accountability, and transparency. Being B-Corp certified means that Who Gives A Crap is held to strict standards across all aspects of their business—from ethical sourcing and production to fair labor practices and charitable giving.
For consumers, this certification offers peace of mind, knowing that the company behind the product aligns with their values.
The Importance of Small Choices
Making the switch to recycled toilet paper might seem like a small decision in the grand scheme of things, but it’s these everyday choices that add up to significant change. By opting for Who Gives A Crap’s 100% recycled rolls, you’re contributing to reducing the demand for virgin pulp, protecting forests, and encouraging more responsible production practices.
You’re also reducing your plastic waste, as the product is entirely plastic-free from start to finish. Every purchase sends a message to the market that consumers care about sustainability—and that demand for eco-friendly alternatives is here to stay.
The Feel-Good Factor: How Doing Good Feels Great
It’s one thing to know you’re making a positive impact, but Who Gives A Crap also makes sure that their products feel good to use. The soft, strong, and scrunchable texture ensures that you’re not sacrificing comfort for sustainability. Plus, the bright, cheerful packaging adds a touch of joy to an otherwise mundane item, reminding you that small, thoughtful choices can make a big difference.
Conclusion: A Simple Switch for a Better Future
Who Gives A Crap’s 100% recycled toilet paper is more than just a necessity—it’s a product with purpose. By choosing this brand, you’re aligning your personal care routine with your environmental and social values. You’re saying no to deforestation, no to plastic waste, and no to business as usual.
Instead, you’re supporting a company that prioritizes people and the planet, from sourcing materials responsibly to giving back to communities in need. It’s a rare win-win in the world of consumer goods: a product that meets your practical needs while contributing to a healthier planet and fairer world.
So the next time you’re shopping for toilet paper, consider making the switch. Your bum, the environment, and those benefiting from improved sanitation projects will thank you.
